Advertising a valuable economic

The modern age is an era of competition. The success and prosperity of a business in a competitive market depend largely on advisement and publicity. Advertisement is a written or printed publicity in order to draw attention of the people to purchase goods or services. One of the most valuable and economic factor of for selling goods is advertising. If particularly are worthless. Advertising is nothing more than use of bright idea, stunts and slogans to make popular goods the great body of ordinary consumers.

In modern sense, advertising is a technique. In order to perform functions according to the will of the advertiser, advertising is a technique for mass appeal and mass communication about the goods and services. Advertisement is called is called the printed salesmanship.

On the other, hand, the means which is adopted to inform the people about a principle, idealism, product or any other subject, is called the publicity. Publicity may be written or verbal appeal. It is the medium of communication between producer and buyer. The activities performed by a producer to draw attention to the people about the quality, use, improvement and distribution of his product are called publicity. Advertising and publicity are often confused to be synonymous. But it s not so in real sense, because publicity may be written publicity is called advertising. Advertising is a means or tools of conveying an idea and information about product or service to the prospective customer. In general, the advertising has its object to create demand or to increase sales.