Fast growing market

The real estate industry has undergone radical changes .The demand for housing coupled with entry of new players in the field has created tremendous growth prospects for the industry. A few years ao the market was rather dull. Industry activities remained confined to build and then wait for the buyers to come on their own or through brokers. The scenario started changing with the entry of real estate consultants Today every country has several professional real estate marketing groups. Their presence has lent the much required creditability and stability to the industry. With professional services from these groups a buyer can be sure about his purchase.

The most visible impact of fast growing the industry is seen in the media visible advertisement budgets with innovative and creative advertising have come to provide a major facelift to the real estate industry. Advertising pioneered by players such as marketing management group gained such a moment that all dailies in Kolkata started classified columns dedicated to real estate information every week. The other impact is housing project with newer ideas. With increased level of awareness among buyers housing projects started to be packaged with additional attractions such as built clubs children’s play ground, landscaping, and security and surveillance system. The real estate market and industry have hit upon this strategy. And we are consistently doing market research to ascertain what the buyer really expects from promoter.